Discrete Choice Modeling
Consumer decision making tool

Whether it’s a claim, new package, flavor or logo, you only have a few seconds to make an impression on consumers.

Tournament is a mobile friendly survey technology that takes consumers away from scaled responses, and features a series of choices that are fast and intuitive

Expediently weed out elements with minimal appeal upfront to more quickly uncover highly regarded ones.  Capture Passion- a key, unique element – that can provide 4x more sales and market predictability than measuring preference alone.

Tournament doesn’t just pre-screen for winners, it cuts costs, fielding periods and sample sizes for your bigger planning and testing phases