FRC’s Problem Detection approach identifies and prioritizes the most pressing consumer concerns so that your brand can address unmet needs that exist in the marketplace. This can be done for specific categories or be designed to focus on tasks, situations or usage occasions. Our technique goes beyond traditional designs by doing more than simply sizing the problems. We also provide insight into the degree to which your brand might currently be at a competitive disadvantage. By developing solutions to the most pressing under-addressed needs, your business can grow market share.
What issues are consumers facing in your category?
How do you identify the barriers your potential customers are facing?
Where should we concentrate our innovation efforts?
How should my company prioritize which problems to address?