FRC’s Problem Detection approach identifies and prioritizes the most pressing consumer concerns so that your brand can address unmet needs that exist in the marketplace. This can be done for specific categories or be designed to focus on tasks, situations or usage occasions. Our technique goes beyond traditional designs by doing more than simply sizing the problems. We also provide insight into the degree to which your brand might currently be at a competitive disadvantage. By developing solutions to the most pressing under-addressed needs, your business can grow market share.
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