DCM is a flexible tool that can be used to address a broad range of marketing objectives. From identifying the best claims to make before creating early stage concepts to optimizing product/service pricing, we have you covered. We will work with you to design the approach that best suits your needs.
What is the optimal price for my product?
What are the optimal features that my product should include?
What impact will competitive price increases/decreases have on my brand?
How do I choose the right claims to make about a new product?
How much more can we charge for added features/benefits?