Our arsenal of tools guide brand development and business growth by identifying “white space” opportunities that can expand reach, attract new consumers, improve product positioning, and optimize product and service features. Our unique segmentation approach ensures that primary and secondary targets for your brand will be identified.
FRC always strives to not only answer key questions but to weave them into a clear, compelling story that all the brand’s stakeholders can understand and buy into.
As a first step our qualitative capabilities are available to help you uncover benefits consumers are seeking.
With which other brand(s) do you compete most closely?
How healthy is your brand?
What are your brand’s most leverageable benefits?
What attitudinal and behavioral segments are you appealing to now and which could you potentially attract in the future?
Who are your prime prospects?