FRC’s approach to concept testing employs traditional methods, as well as proprietary techniques, to evaluate and optimize new ideas or enhancements to existing products.

We can measure concept appeal and uniqueness, see what is/is not working, identify what’s driving appeal, determine to whom the concept appeals to, and uncover if the concept will attract new users and what volume to expect.

Whether screening a number of potential concept ideas or making a go/no-go decision, FRC customizes each concept test to provide actionable results.  In addition, FRC’s Brand Extension Technique (BET) helps determine where your brand has “permission” to stretch and how much equity the brand name brings to new ideas.

Our flexible and dynamic approaches quickly and economically optimize your concepts for the next step.