We can measure concept appeal and uniqueness, see what is/is not working, identify what’s driving appeal, determine to whom the concept appeals to, and uncover if the concept will attract new users and what volume to expect.
Whether screening a number of potential concept ideas or making a go/no-go decision, FRC customizes each concept test to provide actionable results. In addition, FRC’s Brand Extension Technique (BET) helps determine where your brand has “permission” to stretch and how much equity the brand name brings to new ideas.
Our flexible and dynamic approaches quickly and economically optimize your concepts for the next step.
Is there synergy with my brand?
How well does an idea fit my brand’s equities?
Does the idea help to stretch my brand’s imagery in new directions?
What equities does my brand bring to the idea?
Is my brand vulnerable to a competitor with a similar idea?