FRC, A Lieberman Company
More than a research supplier, FRC is an essential and valued partner in our clients’ success.
Brand Development & Consumer Insights
Ease and Flexibility
Our creative, passionate team of experts know how to meet your objectives, structure your research and make suggestions to add insight and value from start to finish of a project.
Actionable Market Research Results
Drive your products forward with clear, decisive insights that answer your toughest business questions and provide value to stakeholders.
Actionable Results

FRC is a market research firm delivering the highest standards of study execution with senior leadership involved on all aspects of your projects.

Check out our latest innovation, Tournament!   A mobile friendly survey technology that takes consumers away from scaled responses and features a series of choices that are fast and intuitive.  Learn more

Line Optimization Technique (LOT)

Go beyond TURF to maximize your product line offering.

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Discrete Choice Modeling

Design products and optimize pricing for a competitive advantage.

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Provide emotional insights into consumer behavior.

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Concept Testing

The biggest ideas are not always the right ones for your brand.  We go further by identifying which are the most synergistic.

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Product Testing

Not all product testing is the same.  Different objectives require different methodologies.

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Market Assessment/ A&Us

Uncover insights that identify marketplace opportunities.

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Customized Solutions

We are strategic, experienced researchers and take pride in tackling your most important challenges. We are designers and problem solvers, understanding there are different ways to accomplish our clients’ goals and we will do what is best for you.  Our in-house tools and custom designed approaches are available to fit your needs.

Our Expertise

We work with clients across a broad range of categories and industries, including consumer packaged goods, beverages, confectionery, electronics/appliances, food, fragrance/cosmetics, personal care products, household cleaning products and OTC Pharmaceuticals.

Global Reach

Our organization is the sole U.S. member of the Research Alliance – a best in class network of 22 market research firms with offices in Europe, South and Central America and Asia.  The Research Alliance provides FRC with access to interviewing facilities, plus the local knowledge critical to conduct the highest quality international research. All international research is managed from our offices in NY.