By participating virtually, via self-created avatars, respondents are quicker to convey emotion and share more personal information then they do in face-to-face focus groups.
SENSOR 2.0 is a great platform to reach young adults / millennials and teens who like gaming and those with difficult-to-talk about conditions
Sensor has broad applications to enable greater anonymity for respondents along with the ability to bring respondents from diverse geographic areas together in one virtual “room.”
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