A product may perform well in testing, but overall appeal alone never tells the full story.  Identify the landscape to address all consumer needs.

By examining the broader category landscape, LOT uncovers the most effective line offering and enables you to maximize in-market performance. This in-depth examination of the consumer decision process also finds white space opportunities and provides an innovation roadmap.

TURF is only a small part of our approach.  By utilizing proprietary techniques, LOT identifies the most complementary line among current and future offerings.

LOT can work for a single brand, an entire portfolio (POT) or for an entire category (COT).