By examining the broader category landscape, LOT uncovers the most effective line offering and enables you to maximize in-market performance. This in-depth examination of the consumer decision process also finds white space opportunities and provides an innovation roadmap.
TURF is only a small part of our approach. By utilizing proprietary techniques, LOT identifies the most complementary line among current and future offerings.
LOT can work for a single brand, an entire portfolio (POT) or for an entire category (COT).
What is the most complementary combination of varieties/products?
How many new items should be in my line?
Which are the best variants to feature in displays?