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Sensor 2.0
Sensor 2.0
Creating Openness in a Virtual World

SENSOR utilizes an innovative virtual environment to encourage greater openness among focus group respondents/ participants.

By participating virtually, via self-created avatars, respondents are quicker to convey emotion and share more personal information then they do in face-to-face focus groups.

THE AVATAR: The face of Virtual Qualitative Research

  • An Avatar is a graphical representation of a user’s alter ego or character
  • It is created in a three-dimensional form existing in a virtual environment
  • “Avatar” also refers to the personality connected with creator / user

Sensor has broad applications to enable greater anonymity for respondents along with the ability to bring respondents from diverse geographic areas together in one virtual “room.”