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Discrete Choice Modeling
Discrete Choice Modeling
Our team of seasoned methodologists are experts in applying choice based research to answer complex business questions.

Our models mimic real world choices and are tailored to the specific objectives and constraints of your project.  It ensures that we accurately predict consumer preferences and purchasing behaviors.

DCM is a flexible tool that can be used to address a broad range of marketing objectives.  From identifying the best claims to make before creating early stage concepts to optimizing product/service pricing, we have you covered. We will work with you to design the approach that best suits your needs.

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