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Types of Research

Strategic Research Designs

• Line Optimization Technique (LOT)
• Brand Optimization Technique (BOT)
• Brand Extension/Equity Technique (BEET)
• Market Studies
• Discreet Choice Analysis/Modeling
• Positioning Studies
• Problem detection

Tactical Research Designs

• Concept Testing
• Product Testing
• Price Testing
• Tracking Studies
• Ad Testing: Ameritest® by FRC
• Package Testing

Qualitative Research

• In-depth Interviews/Focus Groups

• Home
• About FRC
• Industry Experience
• Data Collection Methods

• Types of Research
• Personnel Bios
• Career Opportunities
• Contact Us