Types of Research
Strategic Research Services
- LOT (Line Optimization)
- BOT (Brand Optimization)
- BEET (Brand Extension/Equity)
- Market Studies
- Discreet Choice Analysis/Modeling
- Positioning Studies
- Problem detection
Tactical Research Services
- Concept Testing
- Product Testing
- Price Testing
- Tracking Studies
- Ad Testing: Ameritest® by FRC
- Package Testing
Qualitative Research Services
