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• Types of Research
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Types of Research

Strategic Research Services

• LOT (Line Optimization)
• BOT (Brand Optimization)
• BEET (Brand Extension/Equity)
• Market Studies
• Discreet Choice Analysis/Modeling
• Positioning Studies
• Problem detection

Tactical Research Services

• Concept Testing
• Product Testing
• Price Testing
• Tracking Studies
• Ad Testing: Ameritest® by FRC
• Package Testing

Qualitative Research Services

• In-depth Interviews/Focus Groups

• Home
• About FRC
• Industry Experience
• Data Collection Methods

• Types of Research
• Personnel Bios
• Career Opportunities
• Contact Us