FRC Research Corporation

product testing

Designs:

Taste test or home-use test
Monadic, paired comparisons or proto-monadic
Volume estimates
Triangulation

Data Collected:

Degree of acceptance
Diagnostics
Specifics creating acceptance
Fulfillment of concept
Product directionals

Unique Experience :

Claim substantiation
Frozen food product distribution
Disparate preparation/hold times
Preparation variations by region
Placement with tight "freshness" requirements
Testing with children/teens
Competitive product acquisitions