FRC Research Corporation

Package Testing: Ameritest® by FRC

Like traditional “eye-tracking” research, evaluates package designs by measuring:

“Shelf impact” using clutter breakthrough
Effectiveness of visual layout: how the consumer’s eye “shops” the package
“Brand Communication” through recall probes and diagnostic ratings

But better than “eye-tracking” research:

Conducted online for speed and cost-effectiveness
Gauges emotional response to specific package elements
Helps to prioritize drivers of consumer motivation at POS