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Concept testing

Concept Screening

• Sequential monadic design
• Persuasion
• Preference scores (Q-Sort)
• Diagnostics, including "ransom notes" to allow respondent-friendly interview online
• Shared Benefit Analysis (SBA) to measure appropriateness for parent brand

Concept Testing

• Monadic design
• Persuasion and other key evaluatives
• Diagnostics, including "ransom notes" to allow respondent-friendly interview online
• Derived Importance Analysis to identify the concept's key drivers

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• Home
• About FRC
• Industry Experience
• Data Collection Methods

• Types of Research
• Personnel Bios
• Career Opportunities
• Contact Us