FRC Research Corporation

Ad Testing: Ameritest® by FRC

State-of-the-art advertising research system for TV or print advertising, featuring advanced visual diagnostics:

Flow of Attention®

What images within the ad capture attention, and which are tuned out?
How is the Brand involved in the advertising experience?

Flow of Emotion®

What feelings are conveyed, moment-by-moment?

Flow of Meaning®

Are the visuals communicating the values outlined in the creative brief?

Plus a full battery of validated performance ("report card") measures and conventional verbal diagnostics, making it the most complete testing system.

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