FRC Research Corporation

Market Studies

Establish in-depth understanding of competitive environment to assist in

Developing new products in established categories
Developing line extensions
Repositioning established products
Creating new product categories

Data Collected:

Benefits desired by consumers
Evaluation of client and competitive brands
Behavior, lifestyle and attitudes of consumer in category

Analyses:

Extensive cross-tabulations
Factor analyses of brand attributes and benefits
Attitudinal segmentation of category consumers
Perceptual mapping of brands
Competitive leverage analyses
Derived importance of benefits
Prime prospect analysis