FRC Research Corporation

LOT

Developing the perfect product line depends on a complex sort of chemistry.

An item may rank highly in testing, but in the marketplace it could prove to mostly cannibalize other items in your line. Or, an item with just modest overall test appeal could be capable of expanding your line's reach by attracting a new segment of consumers.

So LOT goes far beyond just ranking the "winning" items. Through mapping, segmentation and TURF analyses, it defines and examines the groups they each appeal to, and measures the uniqueness or overlap of their appeal, to clarify:

The optimal combination of flavors, colors, designs, etc., for a new line
The best new products to add to an existing line, and whether they should be additions or replacements
The optimal size for the line
The best items to feature in advertising or displays
The most effective pattern for rotating items on retailers' shelves

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