FRC Research Corporation

Discreet Choice Analysis/Modeling

Primary Use:

Build a product or service from various alternative components or features (elements)
In particular, gauge consumer willingness to pay for different combinations of elements

Recent FRC Applications :

Identify the optimal combinations of features for a credit card re-launch
Assess relative appeal of product claims that combine a consumer benefit with a supporting "reason to believe"
Identify optimal price structure for each line member in a multi-SKU line of established products vs. competitive product lines
Establish whether new line extensions in an established brand could tolerate premium price points