FRC Research Corporation

Brand Optimization Technique (BOT)

An economical alternative for gaining insight into a category and your brand's role in it.

Develop a detailed understanding of competitive environment
Develop new products in established categories
Help create new categories
Reposition established products
Help develop line extensions

Data Collected:

Benefits desired by consumers
Evaluations of client and competitive brands
Behavior and lifestyle of category consumers

Analyses Include:

Segmentation
Cross-tabulations
Mapping of brand perceptions and appeal
Derived importance of benefits
Competitive leverage analysis