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Social Media Listening
Social Media Listening
Leverage conversations on social media platforms and through extensive analysis draw conclusions that discover opportunities or create content.

Social listening provides valuable insights about your customers, prospects, brands and competitors.

Whether using in it in conjunction with your segmentation or ATU, or to gather consumer language for a discussion guide or survey, our platform enhances both quantitative and qualitative research studies. Social Listening looks beyond just social outlets and scours the internet for any published information in real time.

Key Benefits:

  • Find your community
  • Track a product launch
  • Track advertising campaign
  • Understand key words that relate to people’s problems with a product
  • Drive innovation
  • Target people NOT talking about you
  • Industry trends