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FRC Research News

Renee Feldman Ph.D., Expert Qualitative Researcher, Joins FRC.


FRC continues to expand its scope of Qualitative services.

Great Neck, NY, February 28, 2017 — FRC, A Lieberman Company, announces that Renee Feldman, Ph.D., has joined its recently created Qualitative practice as Vice President. Renee brings over 20 years’ Qualitative research experience in CPG, health and wellness, and financial services, specializing in messaging, brand equity, target profiling, product/concept development and line extension positioning.

Renee joins FRC from M/A/R/C Research and previously Weinman Schnee Morais, Inc., where she helped clients generate actionable insights through projective techniques and other psychologically-informed methodologies and analyses. The scope of her experience extends from moderating one-on-ones and focus groups, to conducting shop a longs and ethnographies, to more innovative approaches that help define new business opportunities/solutions.

Renee has worked with B2C and B2B populations including children, millennials, healthcare professionals, and executives across a broad range of categories.

“We’re delighted Renee has joined FRC’s Qualitative practice and she will play a key role in providing innovative, high quality solutions for our clients,” said Barbara Dawson, SVP at FRC. “Renee’s academic background and supplier experience make her particularly well-suited to work on all phases of the research process and will bring added value to all of our clients.” “I’m excited to be a part of the growing FRC research team and look forward to working with them to enhance their already valuable client relationships,” said Feldman.

Contact Renee Feldman at rfeldman@frcresearch.com.

About FRC, A Lieberman Company:
Founded in 1972, FRC is a full-service market research agency that specializes in CPG and business services including financial. We are recognized for delivering the highest standards of study execution and providing actionable insights. Our clients include a mix of Fortune 500 corporations and mid-sized companies where we have forged strong working relationships with both research specialists and marketing management.

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