FRC Research Corporation

in-depth interviews/focus groups

Focus groups to one-on-one in-depth interviews managed by in-house field staff
Special expertise in market exploration, benefit laddering, concept development, creative development
- In-house moderator with 20+ years of ad agency and independent experience
Continuity from qualitative to quantitative phases offers synergy:
- Direct input to quantitative questionnaire development (e.g., consumer language)
- More holistic perspective yields richer analytical insights