Geo-fencing provides feedback when the experience is fresh in respondent’s minds, as surveys are taken when they enter or leave a specific area or view a specific ad.
Geo-fencing is perfect for retailers, restaurants and packaged goods companies to easily locate customers and invite them to take a survey via a smart phone app.
How do I get cost effective insight on purchase behavior at multiple locations?
How do we collect insightful data without the expense of in-person interviewers?
How we obtain data on the purchase experience without being restricted by day parts?
Is there a way to track actual consumer behavior over period of time to determine the impact of an ad/campaign on purchasing, rather than just measuring purchase likelihood?